{"id":9916,"date":"2025-07-31T18:39:38","date_gmt":"2025-07-31T16:39:38","guid":{"rendered":"https:\/\/galicia.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=9916"},"modified":"2025-10-10T12:13:38","modified_gmt":"2025-10-10T10:13:38","slug":"de-clic-a-alumno-ux-que-impulsa-tus-ventas-en-webs-de-formacion","status":"publish","type":"wcb_session","link":"https:\/\/galicia.wordcamp.org\/2025\/session\/de-clic-a-alumno-ux-que-impulsa-tus-ventas-en-webs-de-formacion\/","title":{"rendered":"De clic a alumno: UX que impulsa tus ventas en webs de formaci\u00f3n"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:0px;padding-top:48px;padding-bottom:48px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:33%\">\n<div class=\"wp-block-columns are-vertically-aligned-center has-base-2-color has-accent-4-background-color has-text-color has-background has-link-color wp-elements-c245c35d0a299a61515ad909243765b7 is-layout-flex wp-container-core-columns-is-layout-699789fb wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-188acd66 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\"><div class=\"has-text-align-center wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-04T15:30:00+02:00\">3:30 p.m.<\/time><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-188acd66 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\"><div class=\"taxonomy-wcb_track has-text-align-center wp-block-post-terms has-medium-font-size\"><a href=\"https:\/\/galicia.wordcamp.org\/2025\/track\/_arriba\/\" rel=\"tag\">SALA ARRIBA<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-wcb_session_category is-style-pill wp-block-post-terms\"><a href=\"https:\/\/galicia.wordcamp.org\/2025\/session-category\/charla-corta\/\" rel=\"tag\">CHARLA CORTA<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/galicia.wordcamp.org\/2025\/session-category\/espanol\/\" rel=\"tag\">ESPA\u00d1OL<\/a><\/div><\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Tu web de formaci\u00f3n puede tener el mejor contenido del mundo, pero si la experiencia de usuario falla, tus alumnos no llegar\u00e1n ni al carrito. En esta charla te ense\u00f1ar\u00e9 c\u00f3mo aplicar principios de UX y dise\u00f1o centrado en la conversi\u00f3n para mejorar la captaci\u00f3n y el registro en academias online, cursos y membres\u00edas. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Veremos errores comunes, buenas pr\u00e1cticas y soluciones pr\u00e1cticas para transformar visitantes en estudiantes, sin perder de vista el prop\u00f3sito del proyecto.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-wordpress-tv-embed wp-block-embed-wordpress-tv-embed wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='500' height='281' src='https:\/\/video.wordpress.com\/embed\/n2rp0SO4?hd=1&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1739540970'><\/script>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-container-core-group-is-layout-e99b92ac wp-block-group-is-layout-flow\" style=\"padding-right:0px;padding-bottom:24px;padding-left:0px\">\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"48\" src=\"https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-1024x48.png\" alt=\"\" class=\"wp-image-7882\" srcset=\"https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-1024x48.png 1024w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-300x14.png 300w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-768x36.png 768w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-500x23.png 500w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-1536x72.png 1536w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-80cd13c6 wp-block-group-is-layout-constrained\" style=\"padding-bottom:48px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/07\/ricardoVilarDelgado.jpg\" alt=\"Ricardo Vilar Delgado\" class=\"wp-image-9914\" style=\"object-fit:cover;width:300px;height:300px\" srcset=\"https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/07\/ricardoVilarDelgado.jpg 800w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/07\/ricardoVilarDelgado-300x300.jpg 300w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/07\/ricardoVilarDelgado-150x150.jpg 150w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/07\/ricardoVilarDelgado-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:60%\"><ul class=\"wordcamp-block wordcamp-post-list has-layout-list wordcamp-speakers\"><li class=\"wordcamp-post-list__post wordcamp-clearfix\">\n<div class=\"wordcamp-speaker wordcamp-speakers__post slug-ricardo-vilar-delgado\">\n\t<h3 class=\"wordcamp-block__item-title wordcamp-speakers__title\"><a href=\"https:\/\/galicia.wordcamp.org\/2025\/speaker\/ricardo-vilar-delgado\/\">Ricardo Vilar Delgado<\/a><\/h3>\n\t\n\t\n\t<\/div>\n\n<\/li><\/ul>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ff6a5ba3 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Soy dise\u00f1ador UX\/UI y consultor CRO con m\u00e1s de 15 a\u00f1os de experiencia. He trabajado para empresas como Telef\u00f3nica, Umivale Activa o StartGo Connection, dise\u00f1ando productos digitales centrados en las personas. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Adem\u00e1s, colaboro habitualmente en WordCamps, donde me gusta compartir y aprender en comunidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tu web de formaci\u00f3n puede tener el mejor contenido del mundo, pero si la experiencia de usuario falla, tus alumnos no llegar\u00e1n ni al carrito. En esta charla te ense\u00f1ar\u00e9 c\u00f3mo aplicar principios de UX y dise\u00f1o centrado en la conversi\u00f3n para mejorar la captaci\u00f3n y el registro en academias online, cursos y membres\u00edas. Veremos [&hellip;]<\/p>\n","protected":false},"author":18742608,"featured_media":0,"template":"sesi-n-es","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1759584600,"_wcpt_session_duration":600,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[9907],"footnotes":""},"session_track":[39],"session_category":[40,52],"class_list":["post-9916","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-_arriba","wcb_session_category-charla-corta","wcb_session_category-espanol"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"4 Outubro, 2025","time":"3:30 p.m."},"session_speakers":[{"id":"9907","slug":"ricardo-vilar-delgado","name":"Ricardo Vilar Delgado","link":"https:\/\/galicia.wordcamp.org\/2025\/speaker\/ricardo-vilar-delgado\/"}],"session_cats_rendered":"CHARLA CORTA, ESPA\u00d1OL","_links":{"self":[{"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/9916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/users\/18742608"}],"version-history":[{"count":4,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/9916\/revisions"}],"predecessor-version":[{"id":11359,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/9916\/revisions\/11359"}],"speakers":[{"embeddable":true,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/9907"}],"wp:attachment":[{"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=9916"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=9916"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=9916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}