{"id":10259,"date":"2025-08-06T19:15:34","date_gmt":"2025-08-06T17:15:34","guid":{"rendered":"https:\/\/galicia.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=10259"},"modified":"2025-10-13T18:34:54","modified_gmt":"2025-10-13T16:34:54","slug":"a-tua-web-de-cursos-baixo-o-microscopio-o-que-convence-e-o-que-espanta","status":"publish","type":"wcb_session","link":"https:\/\/galicia.wordcamp.org\/2025\/session\/a-tua-web-de-cursos-baixo-o-microscopio-o-que-convence-e-o-que-espanta\/","title":{"rendered":"A t\u00faa web de cursos baixo o microscopio: o que convence e o que espanta"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:0px;padding-top:48px;padding-bottom:48px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:33%\">\n<div class=\"wp-block-columns are-vertically-aligned-center has-base-2-color has-accent-4-background-color has-text-color has-background has-link-color wp-elements-c245c35d0a299a61515ad909243765b7 is-layout-flex wp-container-core-columns-is-layout-699789fb wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-188acd66 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\"><div class=\"has-text-align-center wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-04T16:30:00+02:00\">4:30 p.m.<\/time><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-188acd66 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\"><div class=\"taxonomy-wcb_track has-text-align-center wp-block-post-terms has-medium-font-size\"><a href=\"https:\/\/galicia.wordcamp.org\/2025\/track\/abaixo\/\" rel=\"tag\">SALA ABAIXO<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-wcb_session_category is-style-pill wp-block-post-terms\"><a href=\"https:\/\/galicia.wordcamp.org\/2025\/session-category\/auditoria\/\" rel=\"tag\">AUDITOR\u00cdA<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/galicia.wordcamp.org\/2025\/session-category\/espanol\/\" rel=\"tag\">ESPA\u00d1OL<\/a><\/div><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">\u00bfTes unha academia online ou vendes cursos a trav\u00e9s da t\u00faa web?<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><br>Na charla <strong>&#8220;A t\u00faa web de cursos baixo o microscopio: o que convence e o que espanta&#8221;<\/strong>, faremos unha <strong>auditor\u00eda en directo<\/strong> de webs reais para analizar o que funciona (e o que non) \u00e1 hora de vender formaci\u00f3n online.Se queres que revisemos a t\u00faa web durante o evento e recibir consellos pr\u00e1cticos para mellorar a conversi\u00f3n, <strong>env\u00edanola agora!<br><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"> Ser\u00e1 unha oportunidade \u00fanica para ver a t\u00faa web con ollos expertos&#8230; e sa\u00edr con ideas claras para vender m\u00e1is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-wordpress-tv-embed wp-block-embed-wordpress-tv-embed wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='500' height='281' src='https:\/\/video.wordpress.com\/embed\/UqXtj3mB?hd=1&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1739540970'><\/script>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-container-core-group-is-layout-e99b92ac wp-block-group-is-layout-flow\" style=\"padding-right:0px;padding-bottom:24px;padding-left:0px\">\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"48\" src=\"https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-1024x48.png\" alt=\"\" class=\"wp-image-7882\" srcset=\"https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-1024x48.png 1024w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-300x14.png 300w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-768x36.png 768w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-500x23.png 500w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-1536x72.png 1536w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-80cd13c6 wp-block-group-is-layout-constrained\" style=\"padding-bottom:48px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/08\/LidiaMarban.jpg\" alt=\"Lidia Marb\u00e1n\" class=\"wp-image-10216\" style=\"object-fit:cover;width:300px;height:300px\" srcset=\"https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/08\/LidiaMarban.jpg 800w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/08\/LidiaMarban-300x300.jpg 300w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/08\/LidiaMarban-150x150.jpg 150w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/08\/LidiaMarban-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:60%\"><ul class=\"wordcamp-block wordcamp-post-list has-layout-list wordcamp-speakers\"><li class=\"wordcamp-post-list__post wordcamp-clearfix\">\n<div class=\"wordcamp-speaker wordcamp-speakers__post slug-lidia-marban-gl\">\n\t<h3 class=\"wordcamp-block__item-title wordcamp-speakers__title\"><a href=\"https:\/\/galicia.wordcamp.org\/2025\/speaker\/lidia-marban-gl\/\">Lidia Marb\u00e1n<\/a><\/h3>\n\t\n\t\n\t<\/div>\n\n<\/li><\/ul>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ff6a5ba3 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Ch\u00e1mome Lidia Marb\u00e1n e axudo a persoas emprendedoras e pequenas empresarias a crear e potenciar as s\u00faas tendas online.<br>\u00bfCon ferramentas complicadas e custosas? Non! Con t\u00e9cnicas de psicomarketing que, unha vez explicadas, son moi sinxelas de implementar en WordPress. As\u00ed consigo que os seus eCommerce se diferencien da competencia e que os seus produtos ou servizos te\u00f1an un valor engadido irresistible para os clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Formo parte do equipo de mantemento web e desenvolvemento en AyudaWP, con Fernando Tellado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enc\u00e1ntame a Coca-Cola Zero-Zero e as gominolas (\u00a1que contradici\u00f3n!), as novelas de misterio, as ambientadas na antiga Roma e apaix\u00f3name facer submarinismo (a\u00ednda que son de Madrid\u2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inter\u00e9sanme temas como a Arqueolox\u00eda (a mi\u00f1a antiga profesi\u00f3n), as pedagox\u00edas alternativas, a crianza respectuosa e con apego e a Comunidade WordPress, coa que colaboro desde o equipo de Comunidade, organizando o grupo de Meetup de Collado Villalba e formando parte do equipo organizador das WordCamps de Torrelodones e Madrid.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">E ademais, desde xaneiro de 2022 son nai solteira dun pequecho que me acompa\u00f1ar\u00e1 a moitas WordCamps, porque grazas ao servizo de ludoteca, conciliar para as nais profesionais conv\u00e9rtese nunha fermosa realidade..<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfTes unha academia online ou vendes cursos a trav\u00e9s da t\u00faa web? Na charla &#8220;A t\u00faa web de cursos baixo o microscopio: o que convence e o que espanta&#8221;, faremos unha auditor\u00eda en directo de webs reais para analizar o que funciona (e o que non) \u00e1 hora de vender formaci\u00f3n online.Se queres que revisemos [&hellip;]<\/p>\n","protected":false},"author":18742608,"featured_media":0,"template":"sesi-n-gl","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1759588200,"_wcpt_session_duration":1500,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[10257],"footnotes":""},"session_track":[43],"session_category":[49,52],"class_list":["post-10259","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-abaixo","wcb_session_category-auditoria","wcb_session_category-espanol"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"4 Outubro, 2025","time":"4:30 p.m."},"session_speakers":[{"id":"10257","slug":"lidia-marban-gl","name":"Lidia Marb\u00e1n","link":"https:\/\/galicia.wordcamp.org\/2025\/speaker\/lidia-marban-gl\/"}],"session_cats_rendered":"AUDITOR\u00cdA, ESPA\u00d1OL","_links":{"self":[{"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/10259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/users\/18742608"}],"version-history":[{"count":4,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/10259\/revisions"}],"predecessor-version":[{"id":11393,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/10259\/revisions\/11393"}],"speakers":[{"embeddable":true,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/10257"}],"wp:attachment":[{"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=10259"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=10259"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=10259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}