{"id":10251,"date":"2025-08-06T18:50:04","date_gmt":"2025-08-06T16:50:04","guid":{"rendered":"https:\/\/galicia.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=10251"},"modified":"2025-10-13T18:34:45","modified_gmt":"2025-10-13T16:34:45","slug":"tu-web-de-cursos-bajo-microscopio-lo-que-convence-y-lo-que-espanta","status":"publish","type":"wcb_session","link":"https:\/\/galicia.wordcamp.org\/2025\/session\/tu-web-de-cursos-bajo-microscopio-lo-que-convence-y-lo-que-espanta\/","title":{"rendered":"Tu web de cursos bajo microscopio lo que convence y lo que espanta"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:0px;padding-top:48px;padding-bottom:48px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:33%\">\n<div class=\"wp-block-columns are-vertically-aligned-center has-base-2-color has-accent-4-background-color has-text-color has-background has-link-color wp-elements-c245c35d0a299a61515ad909243765b7 is-layout-flex wp-container-core-columns-is-layout-699789fb wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-188acd66 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\"><div class=\"has-text-align-center wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-04T16:30:00+02:00\">4:30 p.m.<\/time><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-188acd66 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\"><div class=\"taxonomy-wcb_track has-text-align-center wp-block-post-terms has-medium-font-size\"><a href=\"https:\/\/galicia.wordcamp.org\/2025\/track\/abajo\/\" rel=\"tag\">SALA ABAJO<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-wcb_session_category is-style-pill wp-block-post-terms\"><a href=\"https:\/\/galicia.wordcamp.org\/2025\/session-category\/auditoria\/\" rel=\"tag\">AUDITOR\u00cdA<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/galicia.wordcamp.org\/2025\/session-category\/espanol\/\" rel=\"tag\">ESPA\u00d1OL<\/a><\/div><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">\u00bfTienes una academia online o vendes cursos a trav\u00e9s de tu web?<br>En la charla <strong>&#8220;Tu web de cursos bajo el microscopio: lo que convence y lo que espanta&#8221;<\/strong>, haremos una <strong>auditor\u00eda en directo<\/strong> de webs reales para analizar qu\u00e9 funciona (y qu\u00e9 no) a la hora de vender formaci\u00f3n online.Si quieres que revisemos tu web durante el evento y recibir consejos pr\u00e1cticos para mejorar tu conversi\u00f3n, <strong>\u00a1env\u00edala ahora!<br><\/strong> <\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">Ser\u00e1 una oportunidad \u00fanica para ver tu web con ojos expertos\u2026 y salir con ideas claras para vender m\u00e1s.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-wordpress-tv-embed wp-block-embed-wordpress-tv-embed wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='500' height='281' src='https:\/\/video.wordpress.com\/embed\/UqXtj3mB?hd=1&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1739540970'><\/script>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-container-core-group-is-layout-e99b92ac wp-block-group-is-layout-flow\" style=\"padding-right:0px;padding-bottom:24px;padding-left:0px\">\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"48\" src=\"https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-1024x48.png\" alt=\"\" class=\"wp-image-7882\" srcset=\"https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-1024x48.png 1024w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-300x14.png 300w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-768x36.png 768w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-500x23.png 500w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-1536x72.png 1536w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-80cd13c6 wp-block-group-is-layout-constrained\" style=\"padding-bottom:48px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/08\/LidiaMarban.jpg\" alt=\"Lidia Marb\u00e1n\" class=\"wp-image-10216\" style=\"object-fit:cover;width:300px;height:300px\" srcset=\"https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/08\/LidiaMarban.jpg 800w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/08\/LidiaMarban-300x300.jpg 300w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/08\/LidiaMarban-150x150.jpg 150w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/08\/LidiaMarban-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:60%\"><ul class=\"wordcamp-block wordcamp-post-list has-layout-list wordcamp-speakers\"><li class=\"wordcamp-post-list__post wordcamp-clearfix\">\n<div class=\"wordcamp-speaker wordcamp-speakers__post slug-lidia-marban\">\n\t<h3 class=\"wordcamp-block__item-title wordcamp-speakers__title\"><a href=\"https:\/\/galicia.wordcamp.org\/2025\/speaker\/lidia-marban\/\">Lidia Marb\u00e1n<\/a><\/h3>\n\t\n\t\n\t<\/div>\n\n<\/li><\/ul>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ff6a5ba3 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Me llamo Lidia Marb\u00e1n y ayudo a emprendedores y peque\u00f1os empresarios a crear y potenciar sus tiendas online. \u00bfCon complicadas y costosas herramientas? \u00a1No! Con t\u00e9cnicas de psicomarketing que, una vez explicadas, son muy sencillas de implementar en WordPress. Diferenciando as\u00ed sus eCommerce de los de la competencia y dotando a sus productos o servicios de un valor a\u00f1adido irresistible para los clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Formo parte del equipo de mantenimiento web y desarrollo en AyudaWP con Fernando Tellado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me encanta la Coca.Cola Zero-Zero y las gominolas (\u00a1qu\u00e9 contradicci\u00f3n!), las novelas de misterio, las ambientadas en la antigua Roma y me apasiona hacer submarinismo (a pesar de ser de Madrid\u2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me interesan temas como la Arqueolog\u00eda (mi antigua profesi\u00f3n), las pedagog\u00edas alternativas, crianza respetuosa y con apego y la Comunidad WordPress, con la que colaboro desde el equipo de Comunidad, organizando el grupo de Meetup de Collado Villalba y formando parte del equipo de organizaci\u00f3n de las WordCamps de Torrelodones y Madrid.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Y adem\u00e1s, desde enero de 2022 soy madre (soltera) de un peque\u00f1ajo con quien me ver\u00e9is en muchas WordCamps, porque gracias al servicio de ludoteca, conciliar para las madres profesionales se convierte en una bonita realidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfTienes una academia online o vendes cursos a trav\u00e9s de tu web?En la charla &#8220;Tu web de cursos bajo el microscopio: lo que convence y lo que espanta&#8221;, haremos una auditor\u00eda en directo de webs reales para analizar qu\u00e9 funciona (y qu\u00e9 no) a la hora de vender formaci\u00f3n online.Si quieres que revisemos tu web [&hellip;]<\/p>\n","protected":false},"author":18742608,"featured_media":0,"template":"sesi-n-es","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1759588200,"_wcpt_session_duration":1500,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[10215],"footnotes":""},"session_track":[42],"session_category":[49,52],"class_list":["post-10251","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-abajo","wcb_session_category-auditoria","wcb_session_category-espanol"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"4 Outubro, 2025","time":"4:30 p.m."},"session_speakers":[{"id":"10215","slug":"lidia-marban","name":"Lidia Marb\u00e1n","link":"https:\/\/galicia.wordcamp.org\/2025\/speaker\/lidia-marban\/"}],"session_cats_rendered":"AUDITOR\u00cdA, ESPA\u00d1OL","_links":{"self":[{"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/10251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/users\/18742608"}],"version-history":[{"count":5,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/10251\/revisions"}],"predecessor-version":[{"id":11392,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/10251\/revisions\/11392"}],"speakers":[{"embeddable":true,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/10215"}],"wp:attachment":[{"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=10251"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=10251"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=10251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}