{"id":10058,"date":"2025-08-02T11:06:08","date_gmt":"2025-08-02T09:06:08","guid":{"rendered":"https:\/\/galicia.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=10058"},"modified":"2025-10-10T12:09:27","modified_gmt":"2025-10-10T10:09:27","slug":"o-teu-curso-ensina-moito-pero-os-algoritmos-non-se-matricularon-nel","status":"publish","type":"wcb_session","link":"https:\/\/galicia.wordcamp.org\/2025\/session\/o-teu-curso-ensina-moito-pero-os-algoritmos-non-se-matricularon-nel\/","title":{"rendered":"O teu curso ensina moito, pero os algoritmos non se matricularon nel"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:0px;padding-top:48px;padding-bottom:48px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:33%\">\n<div class=\"wp-block-columns are-vertically-aligned-center has-base-2-color has-accent-4-background-color has-text-color has-background has-link-color wp-elements-c245c35d0a299a61515ad909243765b7 is-layout-flex wp-container-core-columns-is-layout-699789fb wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-188acd66 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\"><div class=\"has-text-align-center wp-block-wordcamp-session-date\"><time dateTime=\"2025-10-04T12:00:00+02:00\">12:00 p.m.<\/time><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-188acd66 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\"><div class=\"taxonomy-wcb_track has-text-align-center wp-block-post-terms has-medium-font-size\"><a href=\"https:\/\/galicia.wordcamp.org\/2025\/track\/_enriba\/\" rel=\"tag\">SALA ENRIBA<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-wcb_session_category is-style-pill wp-block-post-terms\"><a href=\"https:\/\/galicia.wordcamp.org\/2025\/session-category\/charla-longa\/\" rel=\"tag\">CHARLA LONGA<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/galicia.wordcamp.org\/2025\/session-category\/galego\/\" rel=\"tag\">GALEGO<\/a><\/div><\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">O teu curso ensina moito, pero os algoritmos non se matricularon nel \u00e9 unha charla pensada para quen crea contidos de formaci\u00f3n dixital en WordPress e quere que cheguen a m\u00e1is xente\u2026 sen depender unicamente da s\u00faa nai ou do grupo de WhatsApp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta sesi\u00f3n repasaremos tres puntos clave para que os teus contidos educativos non pasen desapercibidos en Google (nin nos novos buscadores con IA):<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Erros com\u00fans ao redactar contidos formativos:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o escribe GPT e non ti, os algoritmos poden non darlle valor. Falaremos de como crear contidos que seguen funcionando, que marcan a diferenza e que respostan o que o usuario busca, non s\u00f3 o que ti queres contar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fallos t\u00e9cnicos frecuentes nas webs de formaci\u00f3n:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta-etiquetas ausentes ou mal postas, webs lentas como unha tarde de agosto sen wifi, experiencias de usuario que botan para atr\u00e1s&#8230; Revisi\u00f3n pr\u00e1ctica dos puntos clave para que Google non escape correndo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O novo contexto dos buscadores con IA (LLMs):<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como afectan os novos modelos de linguaxe \u00e1 visibilidade dos teus cursos? Que podes medir? Como crecer sen desaparecer entre tanto ru\u00eddo automatizado?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todo, con sentido pr\u00e1ctico, exemplos reais e un pouco de retranca galega para que, ao rematar, saias coa cabeza chea de ideas&#8230; e a web un pouco m\u00e1is cerca dos algoritmos.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-wordpress-tv-embed wp-block-embed-wordpress-tv-embed wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='500' height='281' src='https:\/\/video.wordpress.com\/embed\/FfvCDXD8?hd=1&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1739540970'><\/script>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-container-core-group-is-layout-e99b92ac wp-block-group-is-layout-flow\" style=\"padding-right:0px;padding-bottom:24px;padding-left:0px\">\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"48\" src=\"https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-1024x48.png\" alt=\"\" class=\"wp-image-7882\" srcset=\"https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-1024x48.png 1024w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-300x14.png 300w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-768x36.png 768w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-500x23.png 500w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro-1536x72.png 1536w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/05\/onda-color-claro.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-80cd13c6 wp-block-group-is-layout-constrained\" style=\"padding-bottom:48px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/07\/SergioCastelo.jpg\" alt=\"Sergio Castelo\" class=\"wp-image-10052\" style=\"object-fit:cover;width:300px;height:300px\" srcset=\"https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/07\/SergioCastelo.jpg 800w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/07\/SergioCastelo-300x300.jpg 300w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/07\/SergioCastelo-150x150.jpg 150w, https:\/\/galicia.wordcamp.org\/2025\/files\/2025\/07\/SergioCastelo-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:60%\"><ul class=\"wordcamp-block wordcamp-post-list has-layout-list wordcamp-speakers\"><li class=\"wordcamp-post-list__post wordcamp-clearfix\">\n<div class=\"wordcamp-speaker wordcamp-speakers__post slug-sergio-castelo\">\n\t<h3 class=\"wordcamp-block__item-title wordcamp-speakers__title\"><a href=\"https:\/\/galicia.wordcamp.org\/2025\/speaker\/sergio-castelo\/\">Sergio Castelo<\/a><\/h3>\n\t\n\t\n\t<\/div>\n\n<\/li><\/ul>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ff6a5ba3 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Son SEO dende hai m\u00e1is dunha d\u00e9cada e media, pero non ve\u00f1o aqu\u00ed a falar de posici\u00f3ns sen contexto, nin a vender f\u00f3rmulas m\u00e1xicas con acento americano. Ve\u00f1o dende Galicia, con experiencia, paix\u00f3n e retranca, porque creo que o posicionamento tam\u00e9n se constr\u00fae con identidade e sentido com\u00fan, non s\u00f3 con ferramentas e gr\u00e1ficos que brillan m\u00e1is que explican.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Levo traballado con marcas grandes (Zara, ING, Estrella Galicia, Atleti&#8230;) e tam\u00e9n con proxectos pequenos que coidan cada clic como quen conta moedas. E iso ensinoume algo clave: que o SEO real est\u00e1 entre o dato e o instinto, entre o que se mide e o que se int\u00fae.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fun axencia, fun cliente, fun freelance e fun, sobre todo, o que moitas veces ningu\u00e9n quere ser: quen di a verdade cando os n\u00fameros non cadran, quen pon os p\u00e9s no chan cando todo o mundo mira \u00e1s m\u00e9tricas do ceo. Algu\u00e9n que entende que os algoritmos cambian, pero que o sentido com\u00fan dura m\u00e1is ca un update.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoxe non ve\u00f1o dar unha clase. Ve\u00f1o abrir a trastenda. Esa onde se coci\u00f1a o que Google non conta, o que o cliente non ve, e o que non sae nos informes de resultados.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">E todo isto, contareino como se conta na mi\u00f1a terra: sen adornos innecesarios, con humor cando toque e cun acento que sabe a mar e a c\u00f3digo ben feito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O teu curso ensina moito, pero os algoritmos non se matricularon nel \u00e9 unha charla pensada para quen crea contidos de formaci\u00f3n dixital en WordPress e quere que cheguen a m\u00e1is xente\u2026 sen depender unicamente da s\u00faa nai ou do grupo de WhatsApp. Nesta sesi\u00f3n repasaremos tres puntos clave para que os teus contidos educativos [&hellip;]<\/p>\n","protected":false},"author":18742608,"featured_media":0,"template":"sesi-n-gl","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1759572000,"_wcpt_session_duration":1500,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[10056],"footnotes":""},"session_track":[41],"session_category":[46,53],"class_list":["post-10058","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-_enriba","wcb_session_category-charla-longa","wcb_session_category-galego"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"4 Outubro, 2025","time":"12:00 p.m."},"session_speakers":[{"id":"10056","slug":"sergio-castelo-gl","name":"Sergio Castelo","link":"https:\/\/galicia.wordcamp.org\/2025\/speaker\/sergio-castelo-gl\/"}],"session_cats_rendered":"CHARLA LONGA, GALEGO","_links":{"self":[{"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/10058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/users\/18742608"}],"version-history":[{"count":4,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/10058\/revisions"}],"predecessor-version":[{"id":11353,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/10058\/revisions\/11353"}],"speakers":[{"embeddable":true,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/10056"}],"wp:attachment":[{"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=10058"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=10058"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/galicia.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=10058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}